Instagram is no longer (just) a photo sharing app

Head of Instagram, Adam Mosseri, recently announced that Instagram is no longer (just) a photo sharing app.

Truth is, it hasn’t been a photo sharing app for a few years now. It’s been leaning towards video through features such as IGTV, LIVE, Stories and recently, Reels.

The announcement though DOES mean it will start experimenting with new video formats and prioritising accounts that use video A LOT.

So, here’s my take on THAT announcement and what you can do about it to ensure your Instagram business account thrives.

For more social media marketing pro tips visit www.wildandformdigital.com/video-tips